Founder
The New Black
Kia Boon was born in Malaysia and has over 30 years of experience in brand and strategy consulting in both The West and Asia. His work, including creative design projects, has spanned all sectors and his clients have included global banks, governments and ultra high-net-worth individuals, including The Chandler Corporation, and design firm Williams and Phoa. After launching The New Black in Singapore, Boon is now based in London again working on the brand’s expansion into Europe.